Life is time. Our lives are not infinite: to live is to die, and since the very first human, death has confirmed that certainty. Being able to live this magical experience is an extraordinary chance. So it is our duty, as human beings, to live it fully.

The LYT Tag

First prototype

3D modelling

As Gen Z, we grew up with digital tech and smartphones, to the point where these little black boxes and their ecosystems have become extensions of our brains. We don’t deny their benefits: staying in touch with loved ones far away, having almost any information instantly... But they also bring attention problems, memory issues, behavioural problems, anxiety, anger, a blurred line between private and working life, and constant frustration from comparing ourselves to digital lives that often hide a duller reality.

Social networks, which today bring together 5.3 billion people, more than half of the world’s population, are to blame: they built technologies with a single goal, to steal your time. Information overload and the feeling of always being close to others, combined with mechanisms designed to hijack your dopamine system, have had a disastrous effect. The result is plain to see: loneliness has exploded, neurological issues are multiplying as our brains overheat processing so much input, and being unable to focus on a task for more than 15 minutes is becoming the norm.

That is where our vision comes from: to build the tool that helps us take back control of our time, reclaim our lives and step out of these cognitive bubbles. LYT has a single ambition: not to reject technologies that have become essential, but to make them truly ours, by removing every pointless distraction and notification that steals our lives.